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A symbol of raw energy and powerful passions, Uruz channels intense sexual vitality. It brings sociability and reinforces loyalty.

Uruz is linked to transformation and change, often requiring strength and resolve.
The rune draws inspiration from the aurochs (Uro), an ancient, massive wild ox larger than a buffalo. It’s also tied to the Nordic rite of passage: boys had to hunt an aurochs to prove courage, strength, and determination.

Uruz marks unexpected transformations that must be faced with power and decisiveness.

The Norse god associated with this rune is Ull, son of Sif and the frost giant Hrungnir. Thor became his adoptive father after slaying the giant and marrying Sif.
Ull is the god of the harshest winters, of hunting, and archery—a deity who forges the toughest warriors.
The aurochs was the greatest hunting prize for a Viking, with its horns turned into trophies or used as ceremonial drinking vessels.